Imagine you are in a supermarket, wandering through the shelves to get the products from your list, and your eyes stop to look at that radiant-colored packet that has now attracted you to buy the product despite not being on your shopping list. This is what you call the power of packaging. To put it into Philip Kotler’s words, “Packaging is the silent salesman that whispers 'buy me' to the consumer.”
The importance of packaging has increased in the past years because impulsive buying has taken charge. This has led the companies to come up with some innovative and attractive ideas for their products.
The importance of packaging has increased in the past years because impulsive buying has taken charge. This has led the companies to come up with some innovative and attractive ideas for their products.
Importance of Packaging in Marketing
All the savvy marketers, wondering how some products jump off the shelves? It’s all because of the packaging design, as modern marketing is about looks. Continue reading to answer all your questions about why and how.
Why does Packaging Matter?
We all know packaging matters for obvious reasons. If you don’t like what you see, you are not tempted to buy that product, and yes, the first impression is the last. Packaging designs set the mood and spark interest in buying. Steve Jobs was all right when he said packaging is the first thing customers see and the last thing they remember. So yes, packaging matters big time!
How does packaging affect how people act?
This can be well explained by David Brier’s famous saying, “People do judge a book by its cover and a product by its packaging.” People judge people, so the judging of packaging can be justified. Lol. Coming back to the topic, packaging is something that triggers emotions and sets expectations. It is something that creates an urge in you to buy it. Come on! Who are we lying? We all bought something just because it looked cool. Yes, that’s the effect it has on people, may it be emotional or the confidence in the brand or that craving.
Important Parts of Packaging that Stand Out
For your packaging design to stand out, you need something eye-catching. For that, you need colors that pop, images that make you go wow, ' and designs that make you say, ‘I am getting this.’ Aesthetic attraction is what will help you shine out. Unique shapes, logo designs, colors, and taglines can draw consumers' attention and also help in brand recognition.
Packaging that makes your customers curious about what’s inside is when you are ahead of the competition. As Marc Gobe rightly says, “Good packaging can turn an ordinary product into an extraordinary experience.” Your consumers must feel that luxury in your packaging design.
The role of fonts and typography
"जो दिखता है वही बिकता है।" Being said, fonts are the voice of your brand. The right font has the power to sing, shout, or whisper. The same goes for typography. It also plays a critical role in carrying brand identity. Select the fonts and typography according to your product. If your product targets premium, sophisticated and clean fonts should work. And if your product targets a huge mass, ensure that it has a hint of creativity and fun, letting it stick to the consumer’s brain.
Case Study 1:Creamzen
Sandhya’s contribution to innovative design and packaging is a dessert café. Their packaging was created considering their products shakes, ice creams, waffles, and many more. All these products are such that they need aesthetics and designs in a way that consumers immediately crave while seeing them. And Sandhya branding agency has successfully attracted customers with its packaging by creating a creative box packaging design.
Case Study 2: Funwave
Another milestone in Sandhya's story is Funwave, a frozen potato snacks brand. The complete packaging, designing, and social media creatives were done keeping in mind the brand's vibrant and playful essence. The eye-catching visuals were crafted to leave a fun, convenient, and qualitative impact on the people.
Minimalist designs
‘Less is more’ is a trend that’s here to stay. So, focus on minimalist packaging. Come out with muted colors, elegant graphics, and materials that speak quality. The design graphics should be simple, clean, and sophisticated. Remember, the goal is to convey a sense of modernity.
So here we are with all the important things needed for packaging design. So now, what are you waiting for? Go and wrap your products with aesthetic packaging, and if you are still confused, contact Sandhya, your packaging design agency, right away.
How does packaging influence consumer behavior?
A positive first impression can do wonders. Packaging influences consumer behavior by affecting their perceptions and emotions. Attractive packaging and quality can lead to increased brand loyalty.
What are some current trends in packaging design?
Minimalism is what everyone needs at the moment. Brands are digging deep into storytelling and are focusing on personalization to create a personal touch.
How can brands ensure that their packaging stands out?
Focus on out-of-this-world design elements, choose eye-popping colors, create meaningful graphics, and use high-quality materials, and you will be bound to differentiate from the crowd. If any of this does not work, don’t worry—Sandhya, your go-to packaging design agency, is here to make it all easy for you.
